Tuesday, December 7, 2010

Taking A Company Public - Company Going Public - Reverse Mergers

By James Scott


Going public, the be all and end all to economic relief for the right companies. If you have a solid business process, profits, a solid infrastructure and scalable business model then yes, going public may be just what you need to get to the next level. Make sure your IR is set up and budget long term for this solution and keep your C level executives on TV and radio and other mass publicity venues that will have your stock price above the name of the company, below the executives name.

But if you are going public because you're broke and a startup, the combination of the two is a stew that guarantees failure. Investors will poke holes in your business model, corporate infrastructure and board of director pedigrees faster than you can say 'pump and dump' and when they do, know this, it will be public and it will be messy.

When going public you need to make sure that your executives are the most elite of the elite and that each board member is serving a specific purpose and contributes in specialty niche as well as offering a recognizable name, whether the name be their name or the company that they represent.

Your executive lineup needs to read like the who's who of the industry. Your strategic alliances need to look like an ocean of executive samurai lined up to trample any company that could represent even a modest competitive notion.

Your attorneys need to instill fear in defamers and your compliance auditors need to be squeaky clean with a reputation for never bending to the ease of shortcuts. These things, when combined with each other will create massive investor confidence with rapid volume trading growth and an overall business model that will thrive in the public marketplace.




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